Project:
Hollywood Film Sculptor & Toymaker - Jonathan Paine
CLIENT: Jonathan Paine
BUSINESS: Character Sculptor & Toymaker
CLIENT NEEDS:
To work with a social media expert and learn fun, online marketing methods
OBJECTIVES:
• To build a stronger presence and network on social media
• To market a line of original bath toys
• To build a personal brand for Jonathan Paine as a world class Character Sculptor & Toymaker
TESTIMONIAL:
"Working with Emmanuel has been so enjoyable and the process has been both inspirational and educational. For over 2 years I’ve been trying to bring my self designed toys to market. I was overwhelmed and out of my depths! Thankfully Emmanuel stepped in at a critical juncture and has been a great help in advancing my social media presence. His knowledge and understanding of leveraging hashtags have been instrumental in launching the campaign for my startup business. His fabulous graphic design skills have also proven to be attention grabbing and I couldn’t be any happier! I wholeheartedly recommend Emmanuel to anyone who is looking to get a leg up on the competition with his solid and savvy social media marketing skills!”
Jonathan Paine
Character Sculptor & Toymaker
2 Minute Demo reel re-edited by Social Media Wingman
Social Media Content
These are examples of final posts on Instagram, Facebook, Twitter and Linkedin. Some images were from the client's archives and some were custom designed graphics. The video clip screen shots from The Jon Stewart Show were custom created as well.
CLICK ON IMAGES TO READ MORE...
CLICK ON IMAGES TO READ MORE...
1) Pixar's The Incredibles & Star Trek Toys
2) Disney's Aladdin Toys
3) Bath Toys - The Classic Monsters Collection
SOCIAL MEDIA MARKETING PLAN:
Jonathan Paine | Character Sculpture & Toymaker
STRATEGY:
A. SIZZLE FACTOR ASSESSMENT
• Create an overview report of inventory of strengths, accomplishments; online and offline materials for social media content; personal branding
• To review existing websites, social media channels, followers and then update head shot and re-write job titles, bios
• Choose social media channels to focus on: Instagram, Facebook, LinkedIn, Twitter, Pinterest
• Research ideal target audience (potential customers)
B. CONTENT DEVELOPMENT & SCHEDULE
• Create a series of images, graphics, video clips and text that communicate client's expertise and high profile clients e.g. Pixar Animation, Disney, Star Trek
• Build a list of keywords to be used as hashtags (to attract target audience) to accompany all posts
• Copy writing to build personal brand and drive audiences to primary website
• Create a marketing plan and schedule of postings
C. ENGAGE SOCIAL MEDIA AUDIENCES
• Identify target audience
• Respond to comments, likes and questions for each post and follow these people to build networks
• Use social media contacts for questions, searching for resources and other channels to promote bath toys
• Use social media contacts to connect with media and influencers for media exposure and interviews
• Drive target audience to primary website
IMPLEMENTATION:
1.CONTENT
• Consolidate all websites into one url and purchase domain name: www.JonathanPaine.ca
• Work closely with client to collect images, photos and upload on a shared cloud website
• Copy writing of each post within character limitations of each social media platform
• Copy writing and design of a downloadable one-sheet
• Create a new primary website
• Re-edit existing demo reel to be shorter (2 min.)
2.TARGET AUDIENCE
• Identify 3 to 4 ideal customers and social media influencers
• Collect contacts for hashtags (# and @)
• Client approvals of all image edits, final text and hashtags before posting
3.POSTING CONTENT
• Schedule one post per day for up to six days a week
• A. Post on Instagram which allows to repost to Facebook and Twitter
• B. Post on Linkedin which allows to repost to Twitter
• C. Selected posts are reposted on Emmanuel's social media platforms as a shout out to client
• Monitor all social media posts and engage followers on daily basis
• Monitor social media network growth on monthly basis
• Client to follow up directly with potential customers and media interview opportunities
BONUS:
Shout outs onto global networks & contacts of Emmanuel Lopez aka Motivatorman aka Social Media Wingman!
SOCIAL MEDIA CHANNELS:
Instagram
Facebook
LinkedIn
Twitter
Pinterest
WEBSITES CONSOLIDATED:
Bath Toys Website: Products for Sale
Hollywood Film Work & Toy Samples
Portfolio Blog
Sculpting Workshops
NEW WEBSITE:
www.JonathanPaine.ca
Jonathan Paine | Character Sculpture & Toymaker
STRATEGY:
A. SIZZLE FACTOR ASSESSMENT
• Create an overview report of inventory of strengths, accomplishments; online and offline materials for social media content; personal branding
• To review existing websites, social media channels, followers and then update head shot and re-write job titles, bios
• Choose social media channels to focus on: Instagram, Facebook, LinkedIn, Twitter, Pinterest
• Research ideal target audience (potential customers)
B. CONTENT DEVELOPMENT & SCHEDULE
• Create a series of images, graphics, video clips and text that communicate client's expertise and high profile clients e.g. Pixar Animation, Disney, Star Trek
• Build a list of keywords to be used as hashtags (to attract target audience) to accompany all posts
• Copy writing to build personal brand and drive audiences to primary website
• Create a marketing plan and schedule of postings
C. ENGAGE SOCIAL MEDIA AUDIENCES
• Identify target audience
• Respond to comments, likes and questions for each post and follow these people to build networks
• Use social media contacts for questions, searching for resources and other channels to promote bath toys
• Use social media contacts to connect with media and influencers for media exposure and interviews
• Drive target audience to primary website
IMPLEMENTATION:
1.CONTENT
• Consolidate all websites into one url and purchase domain name: www.JonathanPaine.ca
• Work closely with client to collect images, photos and upload on a shared cloud website
• Copy writing of each post within character limitations of each social media platform
• Copy writing and design of a downloadable one-sheet
• Create a new primary website
• Re-edit existing demo reel to be shorter (2 min.)
2.TARGET AUDIENCE
• Identify 3 to 4 ideal customers and social media influencers
• Collect contacts for hashtags (# and @)
• Client approvals of all image edits, final text and hashtags before posting
3.POSTING CONTENT
• Schedule one post per day for up to six days a week
• A. Post on Instagram which allows to repost to Facebook and Twitter
• B. Post on Linkedin which allows to repost to Twitter
• C. Selected posts are reposted on Emmanuel's social media platforms as a shout out to client
• Monitor all social media posts and engage followers on daily basis
• Monitor social media network growth on monthly basis
• Client to follow up directly with potential customers and media interview opportunities
BONUS:
Shout outs onto global networks & contacts of Emmanuel Lopez aka Motivatorman aka Social Media Wingman!
SOCIAL MEDIA CHANNELS:
WEBSITES CONSOLIDATED:
Bath Toys Website: Products for Sale
Hollywood Film Work & Toy Samples
Portfolio Blog
Sculpting Workshops
NEW WEBSITE:
www.JonathanPaine.ca
Follow on Social Media:
Instagram: The Film Food Friends Project
